Posts

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more

Post Trade Show Checklist 401

After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level.

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

You have one chance to make a first impression,
and a lifetime of follow-up to make it real.

It is up to you to make an impact,
remind them who you are, and make the sale.

Read more

MyRagan: social media and legal?

This post is in regards to a question @ MyRagan “Can Legal, communicators reach accord on social media?” (read article)

This is a very complex question, mostly formed by the understanding that legal and communication operate under two entirely different models. For the most part, legal is a risk based model and communications are an opportunity model. While segments of channel occasionally have similar goals, they rarely agree on much of anything.

The only real time that legal and communicators will connect is when the two niches reach a like-minded adoption point.

Right now communicators are being thrust through a speedy evolution. I’m sure many would say they are “hanging on to a rocket for one hell of a ride”

Lawyers are often 18 to 36 months behind the rocket, watching as it shoots into the sky and pondering the thought “what are we going to do about all this smoke?” Read more