I may be a social media expert myself, but I’m not kidding.
“Social media experts are risky business.”
Luckily I’m not talking about myself as a social media expert.
I’m talking about internal employees within an organization.
This article discusses four fundamental problems that internal social media experts have, along with the types of social media experts that take advantage of these problems and the business risks that are created. This is not a ‘gloom and doom’ viewpoint, but a reminder that there are inherent flaws and benefits that we need to consider.
I hope this overview of problems and stereotypes allows you to make better business decisions and integrate social media into your long term business plans more effectively. Read more