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Corporate Social Media Training Tools

Here is a method of having an actionable conversation about corporate social media training within your organization and how you can develop a better understanding of cross-departmental benefits. The Business Case One of the biggest problems with corporate social media is that departmental teams fail to think outside the project box they are looking at. …

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Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of …

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