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seattle social media

Seattle News and Social Media

As part of an on-going research study I’ve been monitoring and comparing all sorts of different media sources ranging from public television, stock markets, and local Seattle news.

One of the interesting examples I can share for the local community happens to be the local news scene, an interesting mixture of news and syndication channels that covers multiple television channel partners, dozens of new personalities, hot topics, and both real-world and online syndication channels.

To help connect this with the ‘big picture’ I’m going to work through some of the bullet points I’m researching. This article will open up some “food for thought” and I’ll discuss some of the significance of this type of research and how the process overlaps with other business models.

The three Seattle news stations I chose to include in this review were

Corporate Social Media Training Tools

Here is a method of having an actionable conversation about corporate social media training within your organization and how you can develop a better understanding of cross-departmental benefits.

The Business Case

One of the biggest problems with corporate social media is that departmental teams fail to think outside the project box they are looking at.

This often means that they are trying to force a square cog (social media)  into a round hole (the immediate project requirements.)

The core issue with this is that we are not dealing with square cogs and round holes.

We are dealing with a conversation about the way dozens of different pieces plug into a limitless number of business scenarios.
The simple reality is that most people don’t have a deep understanding of available solutions and force the incorrect assumptions into place.

While we want to categorize social media into something we can either adopt or dismiss, we need to think about how the term ‘social media’ is has been used to improperly label innovation within the corporate structure. Most of us like to think of social media as a ‘digital marketing’ channel and as a ‘buzz’ phrase connecting to PR and word-of-mouth. In many cases  we compound the issue by grouping it with web design, graphic arts, and online advertising.

Social media is the  generalized term for ‘all things belonging to the web’ ….

We need to first agree on what social media is and is not.

We need a process for clarity…

What matters is that you can sit down with a project team and agree what is and is not in the scope of your project.

The Visual Solution

Imagine your team has fifty different components it needs to consider for you net project. These components can range from business process points including customer service and product design, to social media platforms such as Facebook and Twitter. Each one of these components is going to be placed into a circle on a basic diagram.

The sample below demonstrates 50+ items that could go into a conversation about launching a new product.

corporate social media training

 

The idea behind the process is fairly simple: while the sample has 50+ components we could be dealing with anywhere from two to a hundred items.

Identifying Categories

While we may have brainstormed 50+ items for our project team, we can easily group together like-minded items that belong to the same general niche within the project.

By taking the above items I’ve broken out some groupings for a conversation about my next social project.

  • Social Media Content Types
  • Social Media Platforms
  • Search Engines
  • Location Based Elements
  • Technology / IT issues
  • Business Unit Considerations
  • Business Validation 
  • Market Intelligence

 corporate social business training

What Social Media Is and Is Not

One of the most important steps of having this information on one sheet of paper is to identify what is and is not included in the current business conversation. It is critical to purposely remove an item from the conversation instead of assuming it is not included.

  • Removing it means everyone knows about it.
  • Assuming it means someone may not know it even exists.

Simply take your conversation map out and cross off any topics that are not involved in the current project scope. Before any item is removed from the conversation it should be confirmed that everyone in the decision making team actually knows what it is!

corporate social business training

Exercise #1 – Discovering Areas of Impact

Once you have 3-4 categories established, print out a few copies of the circles on paper and cut them apart.

During your group conversation you should practice moving through several areas of forced ideation:

  • randomly pull three to five circles and detail how the five elements interact.
  • take the same three to five circles and detail best case scenario and worse case scenario
  • take three to five circles and detail employee, management, and executive perspective
  • take three to five circles and detail internal (sales, marketing, HR) vs external (customer, prospect, market) perspective

Exercise #2 – Identifying Areas of Education

Pull out a pen and rate each circle from 1 to 5 based upon the expertise and understanding of the people within the decision making conversation.

  1. limited knowledge, no practical hands-on experience
  2. casual understanding, basic understanding
  3. recurring monthly experience, familiarity with daily usage
  4. can recite best practices to others, strong understanding of topic
  5. expert understanding, forward looking perspective, can relate topic to business impacts

During the rating process you should maintain a heavy bias towards any decision that is made using a sphere of expertise that uses a 1,2, or 3 rating.  A rating of 1 to 3 means that your group has a restricted view of the topics being affected and you are making a blind decision about the risks, benefits, and revenue impacts.

On-going Tests

While the two sample exercises above only introduce some of the basic areas of conversation you need to engage in, the basic framework above helps to identify your strengths and weaknesses concerning digital projects.

By understanding what topics overlap and what your core knowledge is surrounding those elements you can seek out and recruit subject matter experts to assist in making the right decisions.

When you develop you understanding of critical elements your understanding of social media and new technology being adopted into your business will quickly touch on hundreds of areas that have substantial business impacts. This will highlight where your corporate social media training initiatives can help reach tactical battles and strategic initiatives.

 

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.

The bad part… Read more

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Social Media Keynote Speaker, digital trends and business evolution

Looking for a keynote speaker?

A professional who is knows how digital trends are changing the way business interacts?

As a keynote speaker, I don’t beat around the bush. I also don’t sell books (or anything else for that matter)

I simply present educational, motivational, and expert information on how business is struggling to adapt to the evolution of digital life.

What is my basic thought?

Every industry niche is experiencing a digital shift.

  • This shift creates gaps of opportunity and risk that represent huge dollars.
  • The dollars also represent big ethical and moral questions.
  • Those questions highlight geographic, demographic, and worldwide concerns.

Yet as people trying to get by in our industry, we don’t really know how these big puzzle pieces fit together.

As a keynote speaker, I rely on my professional background and personal curiosity to find these gaps and shed expert insight on them.

I am not a ‘Johnny Come Lately’ keynote speaker.

I like to be involved. I am an attendee. I am a person.
I have a big business brain. I also have a multifaceted perspective.

  • I realize that keynote speakers bring value, they should bring more than they take.
  • I interact and give away information that is insanely valuable.
  • I enjoy being engaged and having both direct and side conversations with my audience.

I work with organizers and attendees

I am flexible and personable. I understand conferences need to pay bills. I understand attendees want to find value.

As an event organizer- I am your best friend as a keynote speaker

  • If you let me, I will tell you how to sell more tickets online.
  • I do “geeky” things like search optimization, registration page s and viral video syndication.
  • I can tell you what buzz is important, who to talk to, and how to make the biggest wave possible.

As an attendee – I am also you best friend as a keynote speaker

  • I’m an entrepreneurial junkie at heart. I want to see you succeed.
  • I create specific white-papers and follow-up articles for you.
  • I understand the need to rationalize time, effort, budget and return on investment.

As a keynote speaker

I have a breadth of understanding and experience working with audiences of different sizes and interests. This includes working with F500 white collar executive teams on one end, to boot-strapped start-up entrepreneurs looking for funding.

Some organizations and conferences I have presented at:

  • SecureWorld
  • The University of Washington
  • Wall Street Journal
  • Disney Interactive
  • TEDx
  • Washington Technology Industry Association (WTIA)
  • DEMO.com
  • Seattle University
  • Master Builders Association
  • The Executive Network
  • REI
  • National Auctioneers Association
  • MIT Enterprise Forums
  • ClubCorp
  • CASE Alumni Network
  • National Association of Realtors
  • Microsoft
  • Social Media Club
  • Chartered Property Casualty Underwriters Society
  • Snohomish, Lake Union, Issaquah & Bellevue Chambers of Commerce

If you are interested in having me speak:

I am based in Seattle, WA. I do both private and public presentations,with a willingness to travel regionally and internationally.

Contact me about being a Keynote Speaker