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seattle social media

Seattle News and Social Media

As part of an on-going research study I’ve been monitoring and comparing all sorts of different media sources ranging from public television, stock markets, and local Seattle news.

One of the interesting examples I can share for the local community happens to be the local news scene, an interesting mixture of news and syndication channels that covers multiple television channel partners, dozens of new personalities, hot topics, and both real-world and online syndication channels.

To help connect this with the ‘big picture’ I’m going to work through some of the bullet points I’m researching. This article will open up some “food for thought” and I’ll discuss some of the significance of this type of research and how the process overlaps with other business models.

The three Seattle news stations I chose to include in this review were

SMAC-social-mobile-analytics-cloud

Applying Social Media for Business

In order to apply social media for business: pull yourself out of the marketing buzz.

This article gives a starting framework for developing a departmental matrix for on-going social media initiatives that is focused on revenue and business goals. It addresses the driving factors of why people make decisions and use certain tools (without focusing on what the specific decision or tool is.)

Social media isn’t the ‘one size fits all’ solution for business.
It isn’t really a solution for business at all.

Social media is an evolution of how people communicate.

We search, we share, we socialize.

Read more

Competitive SEO and mapping the digital world

You probably have some hefty goals for 2011… and one of those probably has something to do about ‘becoming rich and famous’ online.

To help move towards that goal, I want to share some ideas about the basic mindset you need to have regarding where your online presence is heading in 2011. A key item to consider is what competitive SEO can do for your business. There are A LOT of pitfalls and mistakes you can make, so cutting corners during the training and strategy part is a big mistake.

Lets think about your “competition” for a moment. Read more