bought media // Posts tagged as "bought media"
14 Jun
Posted by Barry in
Blog, Different Media Types | 7 comments
What is Bought Media?
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BOUGHT MEDIA Includes any type of paid advertising or communication materials. It includes traditional campaigns in television, radio, outdoor signage, paid search, and print. It also includes typical celebrity endorsement and community sponsorship agreements. WHY IS IT IMPORTANT Bought media has traditionally been the easiest segment of promotion to deploy with a scalable structure (for...
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