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Reduced traffic can be awesome!

I am often troubled by things I hear from digital sales folk: at least once or twice a week someone in my professional network sends me an e-mail that makes me cringe.

I usually read them with a quick glance and think “hey, that headline sounds sexy and/or interesting…”

Then I really read it.

Then I get that noxious feeling.

Someone is simply glorifying the facts and is selling something that smells. Read more