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MarketMix 2011, Event Pre Game

Join me at MarketMix 2011 Wednesday March 9th. I’ll be co-presenting along with Stuart Jenner from Marketek Consulting Group on the topic of improving your analytics (See full MarketMix 2011 agenda here)

Analytics and paid search should be on every team’s radar. Making assessments can be tough, but using every tool available to you can make all the difference. Great coaches continually gather and review stats on every player, because you have to know what’s working and what adjustments need to be made to your game plan. With optimization, the biggest change from a year ago is the way Google is, in some instances, integrating results from a number of different data sets. Businesses that care about local marketing are most impacted by this. Coach Jenner will cover local ads, local optimization, ads targeted to local sites (PI, Times, blogs) and guerrilla PR techniques for blogs and press.

In this session we will drive into some straight-forward strategies, along with some specific tactics for segmenting your message and refining your target.

In a nutshell, I’m going to

  • push audience members to rethink what areas they are looking at to measure ROI.
  • define segments of social media; including influencers and priority prospects.
  • challenge attendees to establish new models for executive stakeholders to think about.
  • make marketers think outside the box by removing ‘the box’ from the equation.

I’m open to virtual questions and answers both before and after. If you would like to get a specific digital analytics question answered, please feel free to leave a comment below or contact me directly.

You can gain some additional insight on this topic by reviewing some of my other articles:

You can check out a full list of speakers @ MarketMix 2011 here.

Rod Brooks
VP, Chief Marketing Officer
PEMCO Insurance
@NW_mktg_guy

Shannon Burley
VP of Marketing
Seattle Storm
@SeattleStorm

Stephanie Gray
Marketing Manager
Seattle Seahawks/Seattle Sounders FC
@Seahawks
Gregg Greene
Director of Marketing
Seattle Mariners
@TheRealMariners

Porter Gale
VP Marketing
Virgin America
@VirginAmerica

Paul Anderson
Columnist, Speaker
Career Psychology Consultant
@ProLango

See you @ MarketMix 2011 !

Online Privacy and our digital crisis

Before 9-11 most people didn’t think of terrorism.
Before Facebook most people didn’t think about online privacy.

In some situations crisis is the factor that forces us to accept a reality that we do not want to consider.

In other situations it takes a massive and overwhelming transition to occur before we begin to consider reality.

The reality of today: it doesn’t take a rocket scientist to figure out that we share a lot of information about ourselves going through our daily lives.

We are all concerned about online privacy, but not enough to do much about it, apparently. ~Mathew Ingram, Editor Gigaom.com (Fortune/CNN)

Read more

4 Top Post on 123 Social Media

Some of my best posts go unnoticed by different portions of my readers:this recaps my most popular posts over on 123 Social Media (which is getting a shiny new look as I write this) and details some the best portions.

Example Social Media Policies – this is a collection of over fifty different policies from all over the globe. While reading social media policies doesn’t sound terribly sexy or interesting… reading five to ten different policies from various companies really sheds a light on how professionals see the risk and benefits associated to social media. The originating article of corporate social media policy was also popular (but didn’t get read by 25k+ people)

Social Media for Demographics – this is honestly one of my favorites (I say that with full realization of being a metrics guy…) as was one of the first times enough information was collected in one place to compare some annual numbers from early 2009. Now that the data is somewhat old, the information it contains is an even better benchmark for seeing where trends are moving (it also led to the on-going collection of data that led to the 2010 demographic report.)

101 Twitter Ideas, Tactics, and Strategies – a collection of some of the “best ideas” on the web regarding how to use Twitter. Looking back at the information, I can personally/professionally say I’ve collected over ten of thousands of followers and hundreds of good contacts using the ideas in this article.

Social Media Training, Five Must Read reports for Big Business – if you had to read nothing else about social media, these five whitepapers would be critical assets for any professional. Each one is stuffed with great tidbits of insight and actionable information.

If you have another favorite article, please let me know. I’m basing the above articles on traffic volumes, commentary and web activity.