07 Mar Posted by Barry in Blog, Social Media Training | Comments

MarketMix 2011, Event Pre Game

Join me at MarketMix 2011 Wednesday March 9th. I’ll be co-presenting along with Stuart Jenner from Marketek Consulting Group on the topic of improving your analytics (See full MarketMix 2011 agenda here) Analytics and paid search should be on every team’s radar. Making assessments can be tough, but using every tool available to you can...

07 Mar Posted by Barry in Blog, Online Analytics, Social Media Policy, Social Media Training | Comments

Internal Keyword ROI

Internal keyword ROI is based around the concept of segmenting pre-existing web traffic that could be coming from current customers, employees, competitors, journalists, or organizational stake-holders. Rather than focus on external marketing keywords that attract new exposure points, internal keyword ROI is based upon understanding lifetime value, on-going engagement, and up-sell opportunity. It focuses on...

03 Mar Posted by Barry in Blog, Social Media Training | 3 comments

Video Editing Tools on a Budget

As a follow-up to my equipment list to what is in my HD mobile video kit, I wanted to discuss some of the affordable video software that is available. I use every tool on this list. Some of them don’t fit my exact needs as an individual (but they do fit client needs.) [stextbox id="info"]To...

01 Mar Posted by Barry in Blog, Social Media Training | 1 comment

HD mobile video kit

Based on hundreds of requests, I decided to do a product recommendation article here @ BarryHurd.com regarding my HD mobile video kit. I have listed all of the items with the best pricing I’ve found for them on Amazon at the bottom of the post. Based on your ideas, you can be taking some great...

28 Feb Posted by Barry in Blog, Social Media Training | 5 comments

What is a QR code?

Little white ‘data cube labels’ are appearing everywhere. The problem is that few people really know what they really are, how to use them, why they would use them, or what types of business applications they have. So what is a QR code? In a nutshell, QR stands for “Quick Response” – it is a...