14 Jun Posted by Barry in Blog, Different Media Types | Comments

What is Bought Media?

Part of "different media types" - also see owned, bought, earned, & syndicated.BOUGHT MEDIA Includes any type of paid advertising or communication materials. It includes traditional campaigns in television, radio, outdoor signage, paid search, and print. It also includes typical celebrity endorsement and community sponsorship agreements. WHY IS IT IMPORTANT Bought media has traditionally been the easiest segment...

14 Jun Posted by Barry in Blog, Different Media Types | 1 comment

What is Owned Media?

Part of "different media types" - also see owned, bought, earned, & syndicated.OWNED MEDIA This includes physical, creative, historical, and intellectual property that the business owns. In the brand space this includes such assets as the brand name and trademark. In the employee space this includes internal communications and customer relations. It also extends into...

10 Jun Posted by Barry in Blog, Social Media | 1 comment

I love Starbucks… but…

I need to gripe. My below comment that I made on TechFlash really says it all. Fellow Seattle blogger John Cook was covering how a study by Famecount.com put Starbucks as the biggest consumer brand utilizing social media, but the idea just didn’t sit right with me. The most essential part of the disagreement is the conclusion...

10 Jun Posted by Barry in Blog, Different Media Types, Professional Articles, Social Media | 2 comments

Media Influence, the Elements of Media

This is a continuation of the series Different Media Types to help professionals use communication tools for business. If you haven't read that yet, I suggest you browse through it to help define the whole picture. The Elements of Media Once we think about traditional, digital and mobile segments, we then have to think about the...

09 Jun Posted by Barry in Blog, Different Media Types, Social Media | 8 comments

Different Media Types, creating a guide and map

As a resource to my own colleagues, I have put together a series of articles and charts that I will be posting over the next two weeks regarding the structure of different media types. This piece serves as a central repository and index of more detailed and niche elements below.In presenting this topic with many...