Search Results for: reputation management

Competitive Intelligence and social media security

Last week I had the opportunity to co-present the topic of competitive intelligence, social media security and corporate policy at SecureWorld with Lewis McMurran –  VP of Government and External Affairs at the Washington Technology Industry Association ( @lewismcmurran ) Attendees packed into the room and left standing room only. Unlike my other workshops on …

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Search Engine Conquesting, the brand battlefield

This article is originally from August 2007. I decided to dust it off, simply because it was correct two and half years ago and continues to highlight an important trend regarding how search engines and businesses interact online. Once you understand this concept, several other more advanced ideas regarding online reputation and brand management begin …

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