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The arrow hit the highlighted yellow target. Advertising, marketing and targeting

Partner Outreach through Comprehensive Audience Analysis

Audience Targeting / By

In the world of communications and project planning, audience analysis holds the key to effective and impactful messaging. Understanding the people who will receive your communications is critical for successful outreach. In this article, we will explore the ten-step process for conducting an audience analysis, enabling you to connect with your target audience effectively and […]

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Competitive Intelligence Analysis – Keyword Structure

Audience Targeting, Competitive Intelligence / By

Different audiences have variations in how they discover information through search keywords. The method and sophistication of a search phrase can infer qualities such as consumer knowledge or geographic region. The keyword structure also represents one of the cornerstones to understanding an interconnected knowledge graph consisting of everything that can be aggregated, identified, segmented, and

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Duplicated: Digital Innovation Speaker, trends and business evolution – [#6213]

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Methodology Every month our data team is using a mixture of tools to index and discover millions of sources covering a variety of industry and innovation categories. Our automated tools parse millions of data points and use machine learning to append missing information, score articles by interest, and filter low quality content. Then our expert

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Building Your Intelligence Matrix

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Our process for understanding complex industries and detailing audience groups is driven by decades of experience working across dozens of corporate and venture backed market and innovation projects. This process includes five fundamental questions… What are we trying to accomplish? Building a data driven innovation process requires basic definition around goals. Regardless of these goals

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Audience Intelligence & Content Signals

2021, Competitive Intelligence, Employee Network Analysis / By

As a thought leader who introduced thousands of professionals to a variety of social media strategies before it was even called ‘social media’ I have always been frustrated by peers and company executives adopting severe tunnel vision based upon reading some garbage marketing whitepaper or enthralled by a bad vision claiming amazing business impacts. The

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