Social Media Influencer

(SMI)

A majority of ‘influencers’ in the news and many ‘Top Lists’ are qualified first and foremost on the ability to get broad awareness within a large range of knowledge levels that may or may not be industry/topic focused. It is very rare to find influencers with audiences above a few thousand members that have maintained market, industry, or knowledge focus.

Key Opinion Leaders

(KOL)

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Subject Matter Expert

(SME)

Generally has over a decade of relevant industry and market experience that includes a comprehensive understanding of layered ecosystems and organizational structures. While audience sizes are often smaller than other types of influencers, they often connect to other SME personalities and have a core network of organizational leaders. True SMEs are often sought as being technically accurate without a focus on audience awareness.

Executive Workforce Leader

(EWL)

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