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06 Jul Posted by Barry in Blog, Free Background Checks, Online Reputation, Reputation Management, Social Media Policy | 8 comments

Background Checks, Pandoras Box, digital espionage, or public info?

What if you could take anyone you know and ask a question about them, without them knowing it? The digital world has created a virtual version of Pandora’s box, a secret treasure trove of information and insight that only a few people know how to use. If you had keys to this vault of information,...

06 May Posted by Barry in Online Reputation, Professional Network, Reputation Management | Comments

How to write a resume, interactive personal branding 101

How to write a resume? This was once a simple question. In the past, a resume really had one purpose… to get our information in front of a specific set of eyes (the hiring manager) and detail our work capabilities. In today’s marketplace we are now faced with having a “digital presence” that is collected...

05 May Posted by Barry in Online Reputation, Professional Network, Reputation Management | Comments

Corporate Reputation and Online Recruiting with the WSJ

Last week I had another great webinar and follow-up discussion with senior level HR and recruiting staff at a variety of blue-chip corporations. If you didn’t have a chance to attend the webinar, I captured a screencast of the presentation portion. If you would like to be included in the Q&A portion, make sure to...

29 Apr Posted by Barry in Blog, Online Reputation, Reputation Management | 10 comments

Corporate reputation, why little words matter.

A little story with several points: I was browsing through recent changes to Facebook today, exploring some of the ways a user can track and consolidate information about a network. While researching this topic, I saw that Hanson Hosein (the Director of UW’s Masters in Digital Communications group @hrhmedia) had “liked” the new Edelman Trust...

26 Apr Posted by Barry in Blog, Online Reputation, Reputation Management | 10 comments

Social Media and Employer Brands

Employers who believe that they "control the world" of communication and personal exchange need to examine methods of participating and leveraging existing channels.