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Social Media Strategy – Understanding Your Team
The idea of an effective social media strategy is very complex, yet brutally simple. Like many challenges, it really has to do with understanding your team. Everyone has a talent, but not everyone has a perception of what that talent is or how they can grow it into a useful professional skill. To help understand...
Background Checks Part II – discrimination, privacy, accuracy and compliance
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As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with. In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional...
Understanding information spikes around live events
One of my personal / professional projects over the past year has included analysis of dozens of large in-person events. They have ranged in size and scope, but a short list of the events being monitored includes: Social Media Club Seattle (150 to 300 person events, held monthly) Display Week Seattle (5,000+ attendees) DEMO (500...
Social Media Policy Examples by Segment
As an update to my social media policy articles on 123socialmedia.com, I have collected a list of information that is broken down into real world examples of different social media policies across a variety of top industry niches. Below you can find a breakdown of the top industry categories, or click through to read additional...
What is Hyper Media?
As we move into different types of media, one of the most confusing is Hyper Media. A few years ago, Hyper Media was an entirely technical term used by computer programmers to identify the linking of information using code. This is a core of the word “hyper” – which is used in terms like hyperlink...
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Recent Posts
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Facebook – Big Data – Our Privacy
Last week I had the opportunity to speak at the ...
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PII 2012 – Brand Reputation: The Role of Privacy in Communication
I'm looking forward to moderating a panel at the Privacy ...
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Social Business Job Descriptions suck…
Why read this?
I’ve been doing competitive research on “digitally savvy” ...
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6 obstacles that prevent social business ROI
If you are in a larger business, I hope this ...
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10 cost conscious ways to increase online visibility
In the real world, everyone is involved in a start-up.
Whether ...
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Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients
If you want a helpful tip on proving social media ...
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Corporate Social Media Training Tools
Here is a method of having an actionable conversation about ...
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Creating a Free Social Media Dashboard
As digital noise becomes more and more prevalent, the ability ...
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Social Media Infographics – Mobile Media in the U.K.
Browsing through social media infographics is an easy way to ...
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Social Media Dashboard Design
Before you go running off to design a social media ...
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