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18 Oct Posted by Barry in Blog, Social Media | 1 comment

Google Instant, managing your brand and reputation

On September 8th, Google stirred the search engine pot by giving an official kick-off to Google Instant. In a nutshell, Google Instant tries to help users find information by showing relevant information as a query is typed. You have to keep in mind that this isn’t entirely new. Google (and many other search engines and...

08 Oct Posted by Barry in Blog, Social Media | 9 comments

Social Media Strategy – Understanding Your Team

The idea of an effective social media strategy is very complex, yet brutally simple. Like many challenges, it really has to do with understanding your team. Everyone has a talent, but not everyone has a perception of what that talent is or how they can grow it into a useful professional skill. To help understand...

06 Jul Posted by Barry in Blog, Free Background Checks, Social Media, Social Media Policy | Comments

Background Checks Part II – discrimination, privacy, accuracy and compliance

As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with. In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional...

29 Jun Posted by Barry in Blog, Online Analytics, Social Media | 10 comments

Understanding information spikes around live events

One of my personal / professional projects over the past year has included analysis of dozens of large in-person events. They have ranged in size and scope, but a short list of the events being monitored includes: Social Media Club Seattle (150 to 300 person events, held monthly) Display Week Seattle (5,000+ attendees) DEMO (500...

28 Jun Posted by Barry in Blog, Social Media, Social Media Policy | 10 comments

Social Media Policy Examples by Segment

As an update to my social media policy articles on 123socialmedia.com, I have collected a list of information that is broken down into real world examples of different social media policies across a variety of top industry niches. Below you can find a breakdown of the top industry categories, or click through to read additional...