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10 Nov Posted by Barry in Blog, Social Media | Comments

B2B Social Media, 13 Steps to Create Your Pipeline

When people think about online conversation, the topic of B2B social media seems to be a hot trend. Just like the B2C marketplace, sales professionals in the B2B space are always asking “how do I sell with it?” and often coming to the conclusion that good business simply isn’t attainable using social media. Just for...

04 Nov Posted by Barry in Blog, Social Media | 1 comment

Social Media Retainer? ten things to consider

There are a lot of people who ask me the question- why have a social media retainer? It is an important question with deep roots. To consider the reasons behind having a social media retainer and working with a professional like myself or bringing on a full social media firm like 123, decision makers need...

29 Oct Posted by Barry in Blog, Social Media, Social Media Policy | 10 comments

Employee Social Media, three hurdles to overcome

You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you. But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but...

22 Oct Posted by Barry in Blog, Online Analytics, Social Media, Social Media Policy | Comments

Social Media Benchmarks, metrics and data that count.

When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts. To accurately capture and...

18 Oct Posted by Barry in Blog, Online Reputation, Social Media, Social Media Policy | 10 comments

Social Media Privacy and Data Concerns

Social Media privacy isn’t free. It is one of the most costly and expensive things we have ever had the opportunity to mindlessly give away. As a social whole, we are ignorant of what social media is worth. The friendly buzz about people we know has obscured the fact that social media privacy protections for...