Online Analytics // Browsing posts in Online Analytics
Influencer Analysis with Linkedin Inmaps
As part of my own work in reputation management and influencer analysis, this is often done by comparing how clusters of individuals (people, sites, brands) connect to one another. When examining how online elements affect each other, it is often very important to visualize how data is connected. “Seeing data” is one of the most...
Competitive Intelligence with Social Media
As competitive intelligence goes, these points just detail a preliminary level of data. While other professionals call this "competitive intelligence", the real fact of the matter is that most of the above information is simply data. It doesn't become competitive intelligence until you connect business models, market shifts, and revenue driving goals into the data mix and apply that integrated data into a future roadmap.
Social Media Benchmarks, metrics and data that count.
When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts. To accurately capture and...
Finding People with Trade Show Social Media
Having been using tradeshow social media for the past few years, I wanted to expand my Post Tradeshow Checklist 401 and detail some of my thoughts. I have to lead this with the idea that people and businesses follow some of the same rules in both the online world and real world. If we apply...
Online Privacy, Reputation and Identity
The topic of online privacy and how you are represented by digital information has been accelerating over the past few years. In the past six months we have seen a sudden increase in speed as companies on all sides struggle to compete for consumer dollars. This can be seen in a variety of instances, but...
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Recent Posts
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PII 2012 – Brand Reputation: The Role of Privacy in Communication
I'm looking forward to moderating a panel at the Privacy ...
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Social Business Job Descriptions suck…
Why read this?
I’ve been doing competitive research on “digitally savvy” ...
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6 obstacles that prevent social business ROI
If you are in a larger business, I hope this ...
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10 cost conscious ways to increase online visibility
In the real world, everyone is involved in a start-up.
Whether ...
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Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients
If you want a helpful tip on proving social media ...
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Corporate Social Media Training Tools
Here is a method of having an actionable conversation about ...
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Creating a Free Social Media Dashboard
As digital noise becomes more and more prevalent, the ability ...
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Social Media Infographics – Mobile Media in the U.K.
Browsing through social media infographics is an easy way to ...
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Social Media Dashboard Design
Before you go running off to design a social media ...
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Social Media Analytics and Big Data ROI
eMarketer wrote a brief piece on linking digital data to ...
Social Share Statistics
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