Local Business Analytics and Digital Metrics

While there are plenty of global business models, the reality is that most people prefer to do business with local providers. When all things are equal we differ to the professionals we can look in the eye and shake hands with…

But that idea isn’t so simple to understand when it comes to the collision of online trends and real world usage…

When someone uses a smart phone to search for nearby services they first have to overcome the extreme bias of marketing dollars that control how ‘not so local’ businesses have bought themselves the lion’s share of exposure. While some search engines have limited ad slots to prevent the search results from being completely dominated by advertising, the bottom end of the ‘natural results’ are equally affected by money being spent optimizing information in a way that other local small and mid-sized businesses are unaware of.

But exposure is simply one metric for a local business…. Read more

10 cost conscious ways to increase online visibility

In the real world, everyone is involved in a start-up.

Whether you are the ‘real deal’ start-up with a half dozen people trying to take over the world or a corporate project team working on the next release, we all have different ‘start-up’ projects that need to get some extra love and attention online.

The following ten items will help you do just that! Read more

Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients

If you want a helpful tip on proving social media ROI and developing a business model with online competitive intelligence, keep reading!

This article is going to detail a fundamental insight to using Twitter analysis to create sets of priceless data that can be used for marketing, sales, product development, and future strategy. Read more