Online Reputation // Browsing posts in Online Reputation
Online reputation specialist? expert? consultant?
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I was flattered last year when a long time reader referred to me as not only an online expert, but as one of the grandfathers of online reputation. For me online reputation is far beyond simple search engine tricks and knowing what social media communities you need to be involved with: it is about knowing...
Search Reputation and Brand Value
Over the past decade of working on different online reputation and brand campaigns, I found that I wasn’t happy with the general viewpoint of just understanding how many people clicked on A or B in the search results. I also wasn’t happy with accepting that search results and control of your brand was limited to...
Online reputation score or credit fiasco?
To open up this conversation, I am going to lead with this statement: The ability to control your information and know how it is created, collected, sold, and profited from is a critical factor in today's technology marketplace. It plays a very important role for the general audience who do not understand the value of personal information and how it has the ability to define not only who you are today, but also the opportunity that you have access to in the future. *The same basic rules apply to business credit and business reputation, but for purposes of this article we will focus on personal impact.
How many people shared my ideas this month…
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Recent Posts
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PII 2012 – Brand Reputation: The Role of Privacy in Communication
I'm looking forward to moderating a panel at the Privacy ...
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Social Business Job Descriptions suck…
Why read this?
I’ve been doing competitive research on “digitally savvy” ...
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6 obstacles that prevent social business ROI
If you are in a larger business, I hope this ...
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10 cost conscious ways to increase online visibility
In the real world, everyone is involved in a start-up.
Whether ...
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Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients
If you want a helpful tip on proving social media ...
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Corporate Social Media Training Tools
Here is a method of having an actionable conversation about ...
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Creating a Free Social Media Dashboard
As digital noise becomes more and more prevalent, the ability ...
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Social Media Infographics – Mobile Media in the U.K.
Browsing through social media infographics is an easy way to ...
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Social Media Dashboard Design
Before you go running off to design a social media ...
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Social Media Analytics and Big Data ROI
eMarketer wrote a brief piece on linking digital data to ...
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