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06 Jan Posted by Barry in Blog, Online Reputation, Social Media Training | 10 comments

Competitive SEO and mapping the digital world

You probably have some hefty goals for 2011… and one of those probably has something to do about ‘becoming rich and famous’ online. To help move towards that goal, I want to share some ideas about the basic mindset you need to have regarding where your online presence is heading in 2011. A key item...

13 Dec Posted by Barry in Blog, Online Reputation, Reputation Management | 10 comments

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of...

03 Dec Posted by Barry in Blog, Online Reputation, Reputation Management | 11 comments

Reputation Management and 15 questions to avoid a crisis

The story of reputation management in a crisis is fairly common: a businesses finds themselves in the center of a controversy spinning out of control on the web.

24 Nov Posted by Barry in Blog, Online Reputation, Reputation Management, Social Media Training | 1 comment

Local Business Reputation – preventative process

This article goes into some of the tactics for having a strong local presence. While I originally wrote these steps up for a personal friend who owns a local restaurant, these tips apply to any business that has a real world presence. These tips for local business reputation also apply whether you have a single...

03 Nov Posted by Barry in Blog, Online Reputation, Reputation Management | Comments

Reputation Management – When Your Name is Dangerous

Reputation management extends beyond simple reviews of personal names and corporate brands. Reputation management is not limited to simple search engine optimization or negative press online. The basic act of ‘finding things’ through search engines and social conversation on services like Twitter and Facebook creates a huge opportunity for malicious individuals to make a lot...