Different Media Types // Browsing posts in Different Media Types
What is Syndicated Media?
.gif&w=566&h=133&zc=1)
SYNDICATED MEDIA In the digital world, anything and everything will end up in places you never expected: copies of white papers will be indexed by search engines, aggregation sites will attempt to categorize your information, and even employee data will reside on hundreds of different sites. WHY IS IT IMPORTANT For the past decade it...
What is Earned Media?
EARNED MEDIA This includes “word of mouth” and many public relations efforts, typically focusing on inquisitive niche experts reviewing products or “buzz” around a product. Examples of earned media can be seen with noteworthy actions, causing unforeseen shifts to the market, reaching out to the community, or simply doing something “cool.” WHY IS IT IMPORTANT...
What is Bought Media?
BOUGHT MEDIA Includes any type of paid advertising or communication materials. It includes traditional campaigns in television, radio, outdoor signage, paid search, and print. It also includes typical celebrity endorsement and community sponsorship agreements. WHY IS IT IMPORTANT Bought media has traditionally been the easiest segment of promotion to deploy with a scalable structure (for...
What is Owned Media?
OWNED MEDIA This includes physical, creative, historical, and intellectual property that the business owns. In the brand space this includes such assets as the brand name and trademark. In the employee space this includes internal communications and customer relations. It also extends into the core business assets: website, signage, letterhead, business cards, production, packaging, and...
Media Influence, the Elements of Media
The Elements of Media Once we think about traditional, digital and mobile segments, we then have to think about the elements that are causing these segments to evolve and find adoption. The first three types of media (land, sea, and air), combine with the affects of social and hyper media (weather and time.) Within the...
How many people shared my ideas this month…
3,014
2,395
91
70
318
Recent Posts
-
PII 2012 – Brand Reputation: The Role of Privacy in Communication
I'm looking forward to moderating a panel at the Privacy ...
-
Social Business Job Descriptions suck…
Why read this?
I’ve been doing competitive research on “digitally savvy” ...
-
6 obstacles that prevent social business ROI
If you are in a larger business, I hope this ...
-
10 cost conscious ways to increase online visibility
In the real world, everyone is involved in a start-up.
Whether ...
-
Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients
If you want a helpful tip on proving social media ...
-
Corporate Social Media Training Tools
Here is a method of having an actionable conversation about ...
-
Creating a Free Social Media Dashboard
As digital noise becomes more and more prevalent, the ability ...
-
Social Media Infographics – Mobile Media in the U.K.
Browsing through social media infographics is an easy way to ...
-
Social Media Dashboard Design
Before you go running off to design a social media ...
-
Social Media Analytics and Big Data ROI
eMarketer wrote a brief piece on linking digital data to ...
Social Share Statistics
- 3,014
- 2,395
- 91
- 70
- 318
Copyright © 2010 - Reputation Management and Social Media Dashboards - All rights reserved. Conforms to W3C Standard XHTML & CSS