Different Media Types

Social Media Infographics – Consolidated Media

There are a number of interesting correlations between traditional media and social media. One of the core cross-over points is that many social media marketing campaigns are driven by massive traditional media projects. There are occasionally true word-of-mouth and ‘viral’ success stories, but if you look at the details of most case studies you will …

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Social Media Analytics and tracking points of market impact

One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If …

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Why is SEO important?

The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m …

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Social Media Infographics – The Growth of Social

Having been in the social media business long before there was a ‘social media business’ – I’m always intrigued to see the massive growth that new communication technologies have. The most ‘skeptical’ part of my brain always thinks of the thousands of useful tools and services that were left to die: never properly understood or …

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Social Media Infographics – Social TV

The consumption of ‘social tv’ around live events is a very interesting scenario in my daily life (especially when I’m strategizing corporate and live events through our TradeShowSocialMedia.com team.) Trendrr tracked millions of social media interactions regarding the 2011 MTV Video Music Awards to produce a straight-forward snapshot of basic user data you can discover …

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Design Services for Startups (and everyone else too!)

Starting a new idea from scratch is never an easy thing to do. One of the biggest hurdles to overcome is thinking about design and image. As your idea becomes more tangible you start asking questions about elements of  your soon-to-be brand and how they integrate with your vision: what colors should I use? what …

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