Barry // Posts published by Barry
Online Market Intelligence – using online data to explore growth opportunities
Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan,...
Is Local Marketing Dying?
It seems as though a bunch of headlines in the online marketing arena say that local marketing is the ‘next big thing’ But is it? Really? Local marketing may be a required bit of business… but the end result is that the hype behind local marketing and the reality of local marketing are two different...
Social Media Infographics – Consolidated Media
There are a number of interesting correlations between traditional media and social media. One of the core cross-over points is that many social media marketing campaigns are driven by massive traditional media projects. There are occasionally true word-of-mouth and ‘viral’ success stories, but if you look at the details of most case studies you will...
Gaming Klout Scores, 10 problems with the business of scoring people
I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My...
40+ Social Media Dashboard Tools for Tracking Stuff
As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’ Let me talk about how I go about creating a social media dashboard The basic answer is that I don’t have one tool (I have dozens,...
How many people shared my ideas this month…
3,014
2,395
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Recent Posts
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PII 2012 – Brand Reputation: The Role of Privacy in Communication
I'm looking forward to moderating a panel at the Privacy ...
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Social Business Job Descriptions suck…
Why read this?
I’ve been doing competitive research on “digitally savvy” ...
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6 obstacles that prevent social business ROI
If you are in a larger business, I hope this ...
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10 cost conscious ways to increase online visibility
In the real world, everyone is involved in a start-up.
Whether ...
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Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients
If you want a helpful tip on proving social media ...
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Corporate Social Media Training Tools
Here is a method of having an actionable conversation about ...
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Creating a Free Social Media Dashboard
As digital noise becomes more and more prevalent, the ability ...
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Social Media Infographics – Mobile Media in the U.K.
Browsing through social media infographics is an easy way to ...
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Social Media Dashboard Design
Before you go running off to design a social media ...
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Social Media Analytics and Big Data ROI
eMarketer wrote a brief piece on linking digital data to ...
Social Share Statistics
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- 2,395
- 91
- 70
- 318
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