Barry

Barry Hurd is President, author, speaker, and voice of 123 Social Media. As a professional in the online marketing space, Barry has spent over fifteen years working on projects of all shapes and sizes. As an author and prolific blogger, he has reached audiences around the world. Since the mid nineties, Barry has been involved in numerous efforts to bring forth technical innovation through online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.

Reputation Management, privacy start-ups getting investment

Two weeks ago the Wall Street Journal briefly covered the fact that reputation management and privacy oriented start-ups are beginning to see investment turn-around. I’ve posted the video below for educational purposes. From my perspective the interesting issue is that there are companies out there “ruining” reputation in the name reputation management, yet individuals using […]

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Reputation Management, digital identity and your life

If you care about your career and the people you know (aka Reputation Management), I’m simply going to say this: do yourself a favor and spend an hour reading the links below. There is A LOT of change happening in the business world: with big opportunities and risks materializing every day. Aside from personal gossip

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Background Checks Part II – discrimination, privacy, accuracy and compliance

As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with. In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional

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Background Checks, Pandoras Box, digital espionage, or public info?

What if you could take anyone you know and ask a question about them, without them knowing it? The digital world has created a virtual version of Pandora’s box, a secret treasure trove of information and insight that only a few people know how to use. If you had keys to this vault of information,

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What is Hyper Media?

As we move into different types of media, one of the most confusing is Hyper Media. A few years ago, Hyper Media was an entirely technical term used by computer programmers to identify the linking of information using code. This is a core of the word “hyper” – which is used in terms like hyperlink

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Corporate Reputation and Online Recruiting with the WSJ

Last week I had another great webinar and follow-up discussion with senior level HR and recruiting staff at a variety of blue-chip corporations. If you didn’t have a chance to attend the webinar, I captured a screencast of the presentation portion. If you would like to be included in the Q&A portion, make sure to

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Corporate reputation, why little words matter.

A little story with several points: I was browsing through recent changes to Facebook today, exploring some of the ways a user can track and consolidate information about a network. While researching this topic, I saw that Hanson Hosein (the Director of UW’s Masters in Digital Communications group @hrhmedia) had “liked” the new Edelman Trust

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Social Media Recruiting with the Wall Street Journal

A few weeks ago I had the opportunity to share my expertise with a group of financial executives on a webinar that was hosted by the Wall Street Journal. If you have twenty minutes and would like to expand your thinking about how enterprise business can use social media (and be actionable, results oriented) then

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