Barry

Barry Hurd is President, author, speaker, and voice of 123 Social Media. As a professional in the online marketing space, Barry has spent over fifteen years working on projects of all shapes and sizes. As an author and prolific blogger, he has reached audiences around the world. Since the mid nineties, Barry has been involved in numerous efforts to bring forth technical innovation through online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.

social-media-consultant

 1 hour – $247 This is an official way to engage with me in a detailed conversation. I’ll engage with you in a variety of ways ranging from strategic advice to hands on technical optimization strategies. I’ll take a look at your business case scenario and give you a formulated, useful response with a direct […]

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Online Market Intelligence – using online data to explore growth opportunities

Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan,

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Social Media Analytics and tracking points of market impact

One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If

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Why is SEO important?

The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m

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Digital Innovation Speaker, trends and business evolution

As an expert I don’t beat around the bush. I simply present tactical education and strategic insight on how markets are struggling to adapt to continually evolving digital life Every industry is experiencing shift. Opportunity and risk that represent huge dollars. Big ethical and moral questions. Geographic, demographic, and worldwide concerns. Sample List of Previous

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Competitive Intelligence and social media security

Last week I had the opportunity to co-present the topic of competitive intelligence, social media security and corporate policy at SecureWorld with Lewis McMurran –  VP of Government and External Affairs at the Washington Technology Industry Association ( @lewismcmurran ) Attendees packed into the room and left standing room only. Unlike my other workshops on

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