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    Hi Barry. I believe InsideIndustry is a competitive intelligence tool that is worth mentioning. It is a free tool for businesses who would like to focus on competitive intelligence from search. It is based on data from the top 20-25 most searched and competitive generic keywords on Google in each industry (from 8 countries and 25 industries). The visibility score used is a combination of an advanced algorithm and human search and click behavior. InsideIndustry is aimed to provide an unbiased view of a company’s market position in Google and that of their top 100 competitors in the category. It’s a good tool to spot openings in the market, as well as keeping an eye on the competition.

    InsideIndustry was not yet available when you wrote the article, but I believe you will find it very useful, especially when trying to find search marketing information about competitors. If you’d like to look at the free version of the tool, here is the link: http://ii.hoosh.com/#/login and here is more complete description of the free tool: http://blog.hoosh.com/get-instant-complete-competitive-intelligence-free4ever/

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