When you talk about social media, nothing is more connected to the concept than what is happening with mobile trends.
Mobile technology has enabled a good portion of the population to have immediate gratification for knowledge, social networking, and personal recreation. The following social media infographic from SmartAdServer.com puts some good visual elements together.
In part 1 below, you can see how users begin to get off work from 3, 4, 5 PM and begin accessing information. As a business trying to understand this usage you can ask several key questions around this trend:
- what are users immediately looking for after getting off work?
- when users are working, what am I disabling/enabling as an employer?
- where are my users during these mobile engagements?
- how do I laser target day, time, and location to engage the right audience?
Take a look below and let me know if you have any other questions that pop out.